WatchCraft

WatchCraft

WatchCraft

By Eduardo Milieris

"I was born in 1960 in Montevideo, Uruguay. An exhibit of Alexander Calder's work gave me my first, and longest-lasting influence in art. After the show I went home, painted my first "sunny-side-ups", and converted them into clocks. I was seven years old.

By ten I was painting the glass of my watch with beautifully-colored markers. In the process I also managed to decorate my shirt sleeves - an art project my mother did not appreciate. I made my first seconds-meter-machine at age fourteen. It had an old, enameled face with only one hand ticking the seconds away. Below it a sign read: Ars Longa, Vita Brevis ( Art Lasts, Life is Brief). It could not have been more apropos for a young artisan who is still, today, fascinated by the integration of art and time.

From 1985 to 1990 I attended the School of Liberal Arts in Montevideo, where I experimented with photography, video art and sculpture. It was there I conceived and built my signature work, the Slow Reading Clock: a piece comprised of three, one-handed dials, each dial reading the hours, minutes, and seconds respectively. It was a natural step toward the beginning of my company, Watchcraft (R)....

But alas, vita brevis... so between family and work, I still manage to find a few moments "on the dial" to experiment with photography, and if I can, get my shirt sleeves dirty with something new."


Eduardo Milieris WatchCraft watches are created from Brass, Sterling Silver, Copper and metal alloys. This collection of WatchCraft watches are all limited edition pieces with only 1000 made of each. Each watch is numbered, and come in a lovely leather presentation gift box.

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